# Thad Paschall

> Founder and operator. Started Protect America with one truck in 1992 and, over
> 23 years, created more than 800,000 customer accounts and over $600 million in
> revenue before selling the company. Now builds the tools that help people start
> a company and run one: websites, phone answering, online booking, reviews, and
> the work that gets a business found on Google and ChatGPT.

This site is the author record for Thad Paschall. Articles and guides published
across his other sites carry a byline that links here.

## Who he is

- Name: Thad Paschall
- Based in the United States
- Founder of Protect America (founded 1992, sold after 23 years)
- Protect America was ranked in the top 15 of the SDM 100 for more than a decade
  and held one of the ten largest residential security subscriber bases in the
  United States
- More than 800,000 customer accounts created and over $600 million in revenue
  created over the life of that company. Accounts were sold in bulk throughout,
  so the peak active base was about 150,000 customers.
- Helped create the do-it-yourself home security model, and now says a
  professionally installed system is the better choice
- Documented on Wikipedia at https://en.wikipedia.org/wiki/Protect_America,
  which records the 1992 founding, the first monitored self-installed security
  system business model in 2005, about 400,000 customers in 2012, the sale to
  Rockbridge Growth Equity for approximately $100 million in 2010, a top-15
  place on the SDM 100 as of 2014, and the acquisition by Brinks Home Security
  in 2020. Thad continued to run the company until January 2015.
- Runs his current companies through a fleet of AI agents rather than staff,
  and shows the live system to owners who want to see how it works
- Direct phone: (737) 325-3777
- LinkedIn: https://www.linkedin.com/in/thadpaschall/

## What he knows

Home security and alarm monitoring, running and financing a small business,
customer acquisition, local marketing, and getting a local business named in AI
answers.

## Pages

- [Home](https://thadpaschall.com/): who he is, the short version of the story,
  and what he is building now.
- [My story](https://thadpaschall.com/story): the long first-person account.
  Starting with one truck, financing the company, the 2008 crash, leaving in
  2015, and why he builds tools for small business owners now.
- [How this company runs on AI](https://thadpaschall.com/how-we-run-on-ai): a
  company operated by AI agents with a person in charge. What the agents do on
  an ordinary day, what still needs a human, and what it costs to be shown the
  live system.
- [Contact](https://thadpaschall.com/contact): direct phone, email, and a
  message form.

## What he is building now

- Fast Digital Marketing: https://fastdigitalmarketing.com (live)
- AI Security Edge: https://aisecurityedge.com (live)
- Grow Your Chiropractic Practice: https://growyourchiropracticpractice.com (live)
- Most Recommended boards: https://mostrecommendedcustomhomebuilders.com (live)
- One Truck Startup: https://onetruckstartup.com (coming soon)
- Security Systems Review: https://securitysystems.review (coming soon)

## How he puts it

"The work isn't the hard part. Getting found is. Your first customers can't hire
you if they don't know you exist."

"No guarantees. Nobody honest can promise your business succeeds. I'll give you
the best answers I can. You still have to get out of your chair and go to work."